Snapchat x KIBLIND

Gudi Padwa

I collaborated with Snapchat x KIBLIND to create mass snaps, filters and stickers for Gudi Padwa in English and Marathi.

Client: Snapchat (Snap Inc), Kiblind Agence

Gudi Padwa is the Marathi New Year, celebrated on the first day of Chaitra to mark the beginning of spring and a new harvest. It symbolizes prosperity and victory, with families hoisting a Gudi (a decorated flag) outside their homes as a sign of good fortune. The festival is deeply rooted in tradition, representing the legendary coronation of Lord Rama and the triumph of good over evil.

Mass Snap

The Mass snap captures the essence of warmth and spring, featuring a platter of traditional dishes served on banana leaves. A gentle breeze draws your gaze to the Gudi swaying outside, while the city, adorned with marigold flowers, comes alive in joyful celebration.

Filters and Stickers

The filters, stickers, and chat wallpaper needed to reflect elements from the mass snap while featuring unique compositions. I used this opportunity to highlight the smaller yet meaningful details, such as garlands of marigolds, mango, and neem leaves, capturing the essence of festive warmth.