Snapchat x KIBLIND

Gudi Padwa

I collaborated with Snapchat x KIBLIND to create mass snaps, filters and stickers for Gudi Padwa in English and Marathi.

Client: Snapchat (Snap Inc), Kiblind Agence

Smartphones with colorful Gudi Padwa-themed wallpapers, featuring floral and festive designs on screens, arranged on a light blue background.

Gudi Padwa is the Marathi New Year, celebrated on the first day of Chaitra to mark the beginning of spring and a new harvest. It symbolizes prosperity and victory, with families hoisting a Gudi (a decorated flag) outside their homes as a sign of good fortune. The festival is deeply rooted in tradition, representing the legendary coronation of Lord Rama and the triumph of good over evil.

Mass Snap

The Mass snap captures the essence of warmth and spring, featuring a platter of traditional dishes served on banana leaves. A gentle breeze draws your gaze to the Gudi swaying outside, while the city, adorned with marigold flowers, comes alive in joyful celebration.

Illustration of a festive setup with Gudhi flags, a plate with traditional sweets, and the text "Happy Gudhi Padwa"
Abstract artwork featuring a stylized village scene with buildings, flags, and foliage. Foreground shows patterned textiles, flowers, and ornate details. Dominated by blue tones.
A smartphone displaying a colorful illustration with traditional Indian elements, surrounded by vibrant marigold flowers. The illustration includes a festive scene with a cityscape and traditional decorations. Text in Marathi script is visible on the phone screen.
Colorful Indian traditional art illustration featuring a festive scene. Includes a decorated archway with banana leaves, garlands, and lanterns. In the foreground, a table holds banana leaf plates with food, surrounded by decorative elements.
Person holding a smartphone displaying "Happy Gudi Padwa" with festive decorations and traditional elements.

Filters and Stickers

The filters, stickers, and chat wallpaper needed to reflect elements from the mass snap while featuring unique compositions. I used this opportunity to highlight the smaller yet meaningful details, such as garlands of marigolds, mango, and neem leaves, capturing the essence of festive warmth.

Person wearing glasses and a black top with a festival-themed sticker featuring traditional Indian food and text, possibly related to a celebration.
Smartphone with floral leaf pattern on screen overlaid on banana leaves background.
Smartphone displaying festive Gudi Padwa greetings with phrases like 'new beginnings' and 'happy New Year', over a leafy background.
A woman smiles at the camera, wearing a floral print outfit and earrings. The image is decorated with New Year-themed graphics, including text "Happy New Year," "New Beginnings," and floral designs. Social media interface icons are visible, suggesting it's a Snapchat story interface.